What FootInsights is
FootInsights publishes AI football tips: at least three per match in every competition we cover, led by a Best Tip, each with its Trust and the price beside it, a free Bet of the Day, and Value Bets for every match, every tip before kick-off with an account (Early Access until 31 December, Premium from 1 January). Every call is made by our own machine-learning model, never by hand, and bookmakers have no say in what we publish.
Open about results, private about the method
Football tipping sites almost never show their failures: records get quietly edited, bad months disappear, and "verified" win rates cannot be verified. We do the opposite with the results — every tip is published before kick-off, settled after the final whistle and kept forever, on the track record, the calibration page and in the open dataset. How the model builds its numbers is our own work and stays private; how it works says, in broad terms, what it reads and what it cannot see.
The rules we hold ourselves to
- Append-only record. Every prediction is written before kick-off with a timestamp, and the track record can never be edited or pruned — the database role that writes it has no permission to update or delete.
- No invented numbers. Where data is missing we show nothing, not a placeholder. Accuracy only ever appears with its sample size attached.
- Measured against the market. The betting market is the hardest benchmark in the sport, and the track record shows how we do against it.
- Three Free Picks a day, every result in public. The day's three Free Picks and every played match are open to everyone. A free account opens every tip and probability before kick-off until 31 December.
- Not betting advice. Probabilities are estimates with known limits. The responsible-gambling notice at the foot of every page is not decoration.
How it's run
Results, fixtures and odds from the providers listed on our data page are collected several times a day, the model prices the matches, and the site is rebuilt from the ledger. No tracking beyond privacy-friendly aggregate analytics, no ads, no popups.